2025 State of Advisor Movement

Strategies | Benchmarks |  Confidential Insights

Read How Josh Colwell Grew From $150M to $600M

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Who this is for

Merrill advisors who want clear, unbiased insight before making a move. Whether you plan to optimize where you are or explore new platforms, this page gives you facts, frameworks, and next steps.

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What you’ll find here

Key questions to pressure test

01. Do you control client outreach if you change platforms?
02. How will technology, data access, and pricing evolve for your practice?
03. What transition support and resourcing are guaranteed in writing?
04. How do grid economics compare to equity and ownership alternatives?
05. What are the realistic portability and timing scenarios for your book?

Proven results. Real transitions

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Compare your paths

Optimize at Merrill

Tighten your model, pricing, and service tiers. Clarify growth levers and successor bench. Use our checklist to push for concrete improvements.

Boutique destination

Preserve scale while gaining tighter alignment and discretion. Meet decision makers early. Validate service capacity and onboarding resources.

Hybrid-RIA

Multi-custody access, flexible pricing, and potential equity. Useful when you want independence with shared services and supervision.

Independent RIA

Full ownership of brand, data, and client experience. Control the stack and pricing. Design a chassis that can support tuck-ins and M&A. 

Your move. Our expertise.

Advisory Teams Transformed
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AUM Moved
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Client Referral Rate
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What you get when we work together

Proven results. Real transitions

Merrill-specific diligence prompts

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★★★★★ Exclusive insights for top advisors

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Tools & resources

Mini outcomes

Frequently Asked Questions

We provide expert, personalized financial guidance to help you grow and protect your wealth with confidence.

Your move. Our expertise.

Is this confidential?

Yes. Outreach is controlled and meetings are staged. Documents follow clean protocols aligned to your portability plan.

No. Our contracts sit with firms and solution providers. We serve as your unbiased counterpart.

Typical timelines run 60 to 120 days from first diligence call to day one. We move at your pace.

When the new platform clearly improves their experience, portability is strong. We design communications and timing to support that outcome.

No. We maintain access across wirehouse, boutique, hybrid-RIA, and RIA options so comparisons are based on facts, not headlines.

Where do we start

Ask for your Merrill Options Memo. We will map objectives, build the shortlist, and show you a clear path from diligence to day one.

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2025 State of Advisor Movement

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