FOREST CITY, NC – Winthrop & Co. is proud to announce the launch of Avenor Wealth, founded by Brad Harrill, AAMS; Tracy Faucette; and Brad Thorne, AAMS™, CRPC™, in affiliation with Commonwealth Financial Network. This Forest City-based team brings with them a combined 38 years of experience at Edward Jones and a thriving client base representing approximately $375 million in assets under advisement.
The formation of Avenor Wealth marks a defining moment in the team’s career—one driven by a desire for ownership, long-term growth, and deeper alignment with the clients they’ve served for years. With an early wave of momentum, the team is already well on its way to transitioning the majority of their practice, a testament to the strength of their client relationships and the personalized service they’ve delivered over decades.
At Avenor Wealth, the team provides planning-first financial guidance—working hand-in-hand with clients on everything from retirement and education planning to estate coordination and risk management. Their comprehensive approach includes collaborating with attorneys, CPAs, and other professionals to deliver holistic, goal-based financial strategies tailored to each family or business they serve.
The launch of Avenor Wealth comes at a transformative time in the industry, including the recent acquisition of Commonwealth by LPL Financial. Despite that backdrop, Brad, Tracy, and Brad chose to bet on independence—and on themselves.
With the support of Commonwealth and a clear commitment to putting clients first, Avenor Wealth is poised for a future of growth, impact, and service.