READ NOWH1 2026, State of Advisor Movement

Winthrop & Co.
Market Insights
GuideFiled July 23, 2026Updated September 22, 20265 min read

The State of Financial Advisor Movement, H1 2026: Key Findings

Winthrop & Co.'s flagship research report is live: six months of measured advisor movement, built on FINTRX registered-rep data prepared for the report. The headline findings: the two most active M&A quarters ever recorded, 15,540 producing advisors on the move, recruiting packages at record levels, and roughly three in ten wirehouse advisors who left and re-registered choosing independence.

Filed by Tyler Noe

GuideState of Financial Advisor Movement H1 2026: Key Findings From the Report

The short answer: Winthrop & Co.'s flagship research report, The State of Financial Advisor Movement, H1 2026, is live. It measures six months of advisor movement: 15,540 unique producing advisors on the move per FINTRX registered-rep data prepared for the report, the two most active RIA M&A quarters ever recorded, wirehouse recruiting packages that in our own 2026 deals run closer to 400% of trailing-12 all-in, depending on the advisor and the book, and a destination map showing roughly three in ten wirehouse movers who re-registered choosing independence. This post carries the headline findings; the full interactive edition is here. The findings themselves, with the numbers stated plainly and the sources named for anyone who wants to cite or check them, now live ungated at Advisor Movement in H1 2026: The Findings, which is the better starting point if you are here to verify a figure.

We built this report because the first half of 2026 repriced the advisor market, and because most of what the industry believes about movement is extrapolated from annual surveys. This edition is measured. Here is what the measurement found.

How much movement actually happened?

The report's foundation is FINTRX registered-rep movement data prepared for the report: 15,540 unique producing advisors, reps actively managing a personal book, moved in the half. That producing-advisor lens is the report's central discipline, because headline headcount and commercial reality diverge sharply.

The clearest example: the four wirehouses combined grew total registered headcount by 1,419 in the half while losing a net 356 producing advisors, with three of the four net negative on the producing lens. The growth is trainees, bank-channel registrations, and support staff. The attrition is the people who carry the books.

Which firms won and lost the half?

The report's Movement Ledger maps producing-advisor joins, departures, and net for twelve firms. The headline rows:

  • LPL Financial led all firms in producing-advisor inflows at 1,100, net plus 482, with scale context the report spells out.
  • Raymond James Financial Services ran the cleanest net ratio among major destinations: plus 249 on 340 in and 91 out.
  • Merrill Lynch ran net minus 255 producing advisors; UBS minus 129.
  • Boutique and supported platforms confirmed the direction at their scale: Steward plus 28, Rockefeller plus 22, Sanctuary plus 17.

How many advisors left the wirehouses in 2026 sets out all four wirehouses on both lenses, with where their leavers went.

Where did the departures actually go?

New in this edition: a destination-channel analysis measuring every producing advisor who departed one of the five biggest advisor employers and re-registered during the half, classified by channel.

The finding cuts both ways. The employee model still holds roughly six of ten wirehouse movers who re-registered, landing at another wire, a regional, or a bank. But roughly three in ten chose independence in some form, 16% cross-firm to an independent broker-dealer and 13.9% to an independent RIA, and the oft-quoted direct-to-RIA breakaway statistic alone understates that shift. Among Edward Jones leavers who re-registered, the independent share is a majority: 54% chose an independent broker-dealer, led by LPL, RJFS, and Ameriprise.

As the report puts it, the destination mix names the employee channel's real competitor: the rival bidding with a bigger note.

What is the market paying to move advisors?

The recruiting escalation continued in the half. In the deals we work on in 2026, wirehouse recruiting packages run closer to 400% of trailing-12 revenue all-in, upfront plus deferred and back-end components, and every package depends on the advisor and the book.

The aggregate balance sheet backs the story: outstanding recruiting loans at six publicly reporting firms exceed $14 billion in aggregate, per their own filings. We covered the deal-structure mechanics separately in what a transition deal is worth in 2026.

What about M&A and valuations?

The half posted the two most active RIA M&A quarters ever recorded, corroborated by DeVoe's deal series, running ahead of 2025's record full year. Valuations held at records as buyers began calling a ceiling: the median RIA transaction priced at 11.6 times adjusted EBITDA per Advisor Growth Strategies data. The report's multiple ladder maps what that means band by band, and its rent-or-own framework prices the sunset programs, UBS's ALFA, Merrill's CTP, Edward Jones' RTP, against the open market; our standalone guides on ALFA, CTP, and RTP carry the same analysis in open form.

The question underneath all of it

Every number in the report feeds one referendum: whether an advisor is renting their enterprise or building one they own. The escalation curve prices the rent. The multiple ladder prices the ownership. The destination map shows, firm by firm and band by band, which answer the market's movers are choosing.

Read the full interactive edition: reading paths by production tier, a question router for the decisions advisors are actually weighing, and all twenty exhibits, with the complete 41-page print edition delivered on registration. If you would rather have the findings without the registration, they are set out in full at Advisor Movement in H1 2026: The Findings, sources and all.

Every number here depends on the advisor and the book. The specific answer comes from a confidential conversation: the best deal we can win for your practice through our relationships and our record of past deals, and how culture, technology, support and service compare at the firms that fit. Request an introduction.

Sources (2)

Frequently asked

What is The State of Financial Advisor Movement report?
Winthrop & Co.'s flagship research report on advisor movement, published in an interactive web edition and a 41-page print edition. The H1 2026 edition covers RIA M&A activity, firm-by-firm producing-advisor movement, destination channels, recruiting-deal economics, retire-in-place program terms, and practice valuations, built on FINTRX registered-rep movement data prepared for the report alongside deal-series and public-filing sources. FINTRX served as a data partner to Winthrop & Co. for this report.
How many financial advisors changed firms in the first half of 2026?
The report counts 15,540 unique producing advisors on the move in the half, per FINTRX registered-rep movement data prepared for the report. Producing advisors are reps actively managing a personal book, which makes this a measure of movement that matters commercially rather than raw registration churn. Firm-level detail, including which firms gained and lost the most producing advisors, is mapped in the report's Movement Ledger exhibit.
Which firms gained and lost the most advisors in H1 2026?
On the producing lens, LPL Financial led all firms in inflows at 1,100 producing-advisor joins, net plus 482, and Raymond James Financial Services ran the cleanest net ratio among major destinations at plus 249 on 340 in and 91 out. On the departure side, Merrill Lynch ran net minus 255 producing advisors and UBS minus 129, even as the wirehouses grew total registered headcount. The full twelve-firm table is in the report.
Where do departing wirehouse advisors actually go?
The report's destination-channel analysis, measured across every producing advisor who departed and re-registered in the half, finds roughly six in ten wirehouse movers stayed inside the employee model at another wire, a regional, or a bank, while roughly three in ten chose an independent channel in some form: 16% went cross-firm to an independent broker-dealer and 13.9% to an independent RIA. Among Edward Jones leavers who re-registered, 54% chose an independent broker-dealer, led by LPL, RJFS, and Ameriprise.
What are recruiting deals paying in 2026?
In the deals we work on in 2026, wirehouse recruiting packages run closer to 400% of trailing-12 revenue on an all-in basis, upfront plus deferred and back-end components, and every package depends on the advisor and the book. Recruiting-loan balances at six publicly reporting firms exceed $14 billion in aggregate, per their own filings.
How do I read the full report?
The interactive edition is live at winthropco.com/state-of-advisor-movement, with reading paths by production tier, a question router, and all twenty exhibits. Registering there unlocks the interactive edition instantly and delivers the complete 41-page print edition by email. Both are free; the registration is how we keep the research funded by the advisory work it informs, and every registration is held in strict confidence.

Filed

July 23, 2026

More from Market Insights