READ NOWH1 2026, State of Advisor Movement

Winthrop & Co.

Research findings, first half of 2026

Advisor movement in H1 2026

The headline findings from Winthrop & Co.'s measurement of the first half, published openly. The firm-by-firm detail, the exhibits, and the full analysis are in the report itself.

15,540

producing advisors on the move, January through June 2026

142

RIA transactions in Q1 2026, the most active quarter recorded

$1.67T

transacted AUM in that quarter, more than double the year prior

550%

of trailing-12 revenue, the frontier recruiting package

What the half showed

Four findings that hold across every lens

01

The recruiting war became a referendum on ownership

When the rental price of an advisor's loyalty approaches the purchase price of an equivalent enterprise, the market has told you what the asset is worth. Every firm competing for advisor talent is now answering the same question with capital: what is an advisor's business worth, and who should own it?

02

The answer flips by production tier

The industry argues endlessly about renting versus owning because both sides are right, about different advisors. The calculus flips somewhere in the $1 million to $2 million production band, which is why a single market-wide answer has never held.

03

Lock-ups, not headline percentages, are where escalation now happens

A recruiting package is a financial instrument, and instruments disclose intent. The 550% print drew the headlines; the 16-year term is the tell, and it is the precedent that should concern advisors most.

04

Succession affordability is collapsing as valuations rise

Only 22% of RIA leaders believe their internal successors can afford to buy them out, down from 38% in 2021. That converts the succession problem into acquisition supply: the retirement wave does not merely accompany the consolidation wave, it feeds it.

The firm-by-firm detail behind each finding is in the report.

Read the full report

Exhibit

The escalation curve

Headline recruiting packages, expressed as a percentage of trailing-12 revenue, with the commitment period attached to each era. Both columns matter: the percentage is what gets reported, and the lock-up is what gets signed.

Escalation of headline financial advisor recruiting packages from 20% of trailing-12 revenue before 2000 to 550% in the first half of 2026, with lock-ups lengthening from 5 to 16 years
EraHeadline packageCommitment
Pre-200020%5 years
Early 2000s40%7 years
2010s125%8 years
2015 to 2020340%9 to 10 years
2021 to 2025435%12 years
H1 2026550%16 years

The 550% frontier structure is one firm's publicly reported offer, at roughly 250% upfront against a 16-year note. It is a frontier print rather than a market rate.

Exhibit

Three lenses, one market

Deal counts for the identical period, from three bodies of record. All three are correct. They differ on what counts as a transaction, not on what happened.

142

Echelon Partners

announced RIA transactions

93

DeVoe & Company

transactions on its own lens

90

FINTRX

registered-firm acquisitions

Advisors are routinely shown deal counts as evidence of market heat. Knowing which lens a number comes from is the difference between reading the market and being sold a narrative.

Direct answers

How many financial advisors changed firms in the first half of 2026?

15,540 producing advisors were on the move in registered-rep data covering January through June 2026, measured by FINTRX for Winthrop & Co. and classified by Winthrop & Co. That count reflects producing advisors specifically, not total registered persons, which is why it runs higher than tallies built from publicly reported team moves alone.

Was the first quarter of 2026 a record quarter for RIA mergers and acquisitions?

Yes. Echelon Partners recorded 142 transactions carrying $1.67 trillion in transacted assets in Q1 2026, the most active quarter on that lens and more than double the prior-year quarter by assets. The record holds across definitions: 164 registered-firm acquisitions through June in FINTRX data, corroborated by DeVoe & Company's 167 on its own lens.

How large can a recruiting package get for a financial advisor?

The frontier package reported in the first half of 2026 reached 550% of trailing-12 revenue at a 16-year commitment, with roughly 250% paid upfront. That is the largest recruiting consideration and the longest lock-up the industry has produced. It is a frontier print, not a market rate: most wirehouse packages sit well below it, and regional and independent offers lower still.

Why do published counts of advisor moves and RIA deals disagree with each other?

Because they measure different things. For the same period, Echelon reports 142 transactions, DeVoe reports 93, and FINTRX counts 90. All three are correct on their own lens: they differ on what qualifies as a transaction, what minimum size is counted, and whether registered-firm acquisitions or announced deals are the unit. Knowing which lens a number comes from is the difference between reading the market and being sold a narrative.

What share of client assets follow an advisor who changes firms?

85% to 90% of assets typically follow a well-executed move, and nearer 70% net once planned attrition is counted. Portability is the silent assumption underneath every rent-versus-own calculation, and it is the first thing to diligence rather than the last.

Who tracks financial advisor movement between firms?

Winthrop & Co. measures advisor movement using FINTRX registered-rep and registered-firm data, which FINTRX prepares as a data partner and Winthrop classifies, published twice yearly as The State of Financial Advisor Movement and updated continuously in the firm's advisor-moves trackers. Other bodies of record include Echelon Partners and DeVoe & Company for RIA transactions, Cerulli Associates for channel-level advisor counts, and FINRA BrokerCheck for individual registration histories.

Sources and method

Movement counts are drawn from FINTRX registered-rep and registered-firm data covering January through June 2026, prepared for this research and classified by Winthrop & Co. FINTRX serves as a data partner to Winthrop & Co. Transaction counts are attributed to the body of record named alongside each figure. Departure tallies reflect publicly reported moves and therefore understate total movement. Recruiting-package figures are publicly reported offers, identified as frontier prints where they sit above prevailing market structures.

The findings are free. The detail is in the report.

The State of Financial Advisor Movement carries the firm-by-firm joins and departures, destination-channel analysis, the full exhibit set, and the recruiting-economics and valuation sections in full. Registration opens the interactive edition and sends the print edition privately.

Read the full report

Related reading: the advisor-moves trackers, how forgivable loans actually work, and whether you actually own your book.