Winthrop & Co.

Top RIAs in New Jersey

Every SEC-registered RIA with a main office in New Jersey, by regulatory AUM, from Form ADV

389 RIAs registered with the SEC are headquartered in New Jersey, the 10th most of any state, managing $6.07T in regulatory assets as of Sep 1, 2026. The largest by regulatory AUM is PGIM, Inc. in Newark at $1.13T. 105 firms report $1 billion or more.

389
SEC-registered RIAs
$6.07T
Regulatory AUM
105
Firms at $1B and above
$435.6M
Median firm AUM

Data as of Sep 1, 2026, file ia09012026-registered.zip. Retrieved Sep 10, 2026.

01 · The firms

Every SEC-registered RIA in New Jersey, by regulatory AUM

The default sort is regulatory assets under management as each firm filed it, which puts asset managers and wealth managers on one list. The toggle for firms where individuals and high-net-worth individuals hold the majority of assets is what separates them, using the firm's own Form ADV Item 5.D figures.

All 389 firms, by regulatory AUM as filed.

#FirmCityRegulatory AUMAdvisory staffAccountsIndividual + HNW clientsRetail shareFiled
1PGIM, Inc.CRD 105676Newark$1.13T1,350938n.d.0%Apr 2026
2Managed Account Advisors LLCCRD 142558Jersey City$995.0B252,220,4631,413,58190%Jul 2026
3UBS Financial Services Inc.CRD 8174Weehawken$915.8B9,1491,144,3091,098,05983%Aug 2026
4BlackRock Investment Management, LLCCRD 108928Princeton$676.7B44453,9599,0239%Jul 2026
5Metlife Investment Management, LLCCRD 142463Whippany$563.8B69580500%May 2026
6PGIM Investments LLCCRD 105670Newark$344.8B9719700%May 2026
7Lord, Abbett & Co. LLCCRD 110391Jersey City$270.4B19125,79825,0649%Dec 2025
8Corebridge Institutional Investments (U.S.), LLCCRD 150088Jersey City$121.1B24861600%Aug 2026
9PGIM Quantitative SolutionsCRD 129752Newark$110.9B6123400%Jul 2026
10PathstoneCRD 151736Englewood$110.3B36527,1651,97983%Mar 2026
11World Investment Advisors, LLCCRD 208512Lincroft$71.6B47135,84918,76915%Mar 2026
12Concord Advisory Group LtdCRD 107291Princeton$46.2B1220430%Mar 2026
13Private Advisor Group, LLCCRD 155216Morristown$44.3B670142,226139,74096%Aug 2026
14Franklin Mutual Advisers, LLCCRD 111376Short Hills$42.6B3768177%Dec 2025
15ECPCRD 155020Summit$33.4B5764n.d.0%Apr 2026
16Harding Loevner LPCRD 104543Bridgewater$32.1B363,8763,58010%Mar 2026
17Onex Credit Partners, LLCCRD 138941Englewood Cliffs$30.1B4481n.d.0%May 2026
18Jacobs Levy Equity ManagementCRD 107022Florham Park$28.0B3814800%Apr 2026
19PGIM Private Placement Investors, L.P.CRD 106442Newark$24.4B2904000%Mar 2026
20ADP Strategic Plan Services, LLCCRD 286555Roseland$23.8B690,603n.d.0%Jul 2026
21Prudential Select Strategies LLCCRD 286153Newark$22.8B5215300%Mar 2026
22Summit Financial, LLCCRD 299322Parsippany$22.5B21636,23615,66089%Jul 2026
23Appaloosa LPCRD 281909Short Hills$20.4B122n.d.0%Mar 2026
24Modera Wealth Management, LLCCRD 155649Westwood$17.7B10621,4205,91892%Aug 2026
25Onepoint BFG Wealth PartnersCRD 318366Parsippany$15.1B10428,2048,45895%Aug 2026
26Circle Wealth Management, LLCCRD 142878Summit$14.1B111,13834993%Apr 2026
27Advisors Capital Management, LLCCRD 112266Ridgewood$12.2B5718,14017,84293%Mar 2026
28Honeywell Capital Management LLCCRD 109537Morris Plains$12.2B1617n.d.0%Mar 2025
29Glacier Peak Capital Management, LLCCRD 164409Chatham$9.9B2500%Feb 2026
30Simon Quick Advisors, LLCCRD 132330Morristown$9.0B773,05799485%Jul 2026
31Skyview Investment Advisors, LLCCRD 286353Shrewsbury$8.3B1127n.d.29%Mar 2026
32Chatham Asset Management, LLCCRD 157517Chatham$8.3B2418n.d.0%Mar 2026
33PGIM Custom Harvest LLCCRD 290235Newark$6.9B98,7028,53197%Jul 2026
34PGIM DC SolutionsCRD 318800Newark$6.9B54000%May 2026
35Prysm Capital, L.P.CRD 304961Princeton$6.9B921n.d.0%Mar 2026
36Nppg Plan Professionals, LLCCRD 324646Shrewsbury$6.3B264n.d.0%May 2026
37Reaves Asset ManagementCRD 3140Jersey City$5.9B72832664%Feb 2026
38Zais GroupCRD 108371Holmdel$5.3B1940n.d.0%Jun 2026
39Edgestream Partners, L.P.CRD 166338Princeton$4.9B133n.d.0%Mar 2026
40Star Asia ManagementCRD 162365Mount Laurel$4.8B28n.d.0%Apr 2026
41BC Advisors, LLCCRD 142982Mt. Laurel$4.7B610210097%Mar 2026
42Forza Investment Group, LPCRD 329156Summit$4.6B614n.d.0%Aug 2026
431932 Investment ManagementCRD 337619Newark$4.6B57n.d.0%May 2026
44Beacon TrustCRD 226547Morristown$4.4B432,9392,83093%Jul 2026
45Simplicity WealthCRD 300572Summit$4.3B19014,0458,45640%Jul 2026
46Systematic Financial Management LPCRD 106146Teaneck$4.2B81771052%Mar 2026
47Harbourview Equity Partners, LLCCRD 315050Newark$3.9B457n.d.0%Mar 2026
48Palisade Capital Management, LPCRD 104581Fort Lee$3.9B152,2531,57748%Jul 2026
49Watermark Group, Inc.CRD 108272Princeton$3.8B86n.d.0%Apr 2026
50SAX Wealth Advisors, LLCCRD 119193Parsippany$3.6B375,4291,59694%Aug 2026

02 · By city

Where in New Jersey the firms sit

Main-office city as filed. Up to the twenty-five cities with the most firms.

  • Princeton29 · $752.9B
  • Jersey City22 · $1.41T
  • Summit22 · $74.6B
  • Red Bank21 · $11.7B
  • Newark14 · $1.66T
  • Morristown13 · $65.7B
  • Parsippany9 · $44.2B
  • Chatham6 · $22.2B
  • Englewood Cliffs6 · $33.0B
  • Fairfield6 · $4.2B
  • Hoboken6 · $3.6B
  • Short Hills6 · $67.3B
  • Cranford5 · $2.5B
  • Englewood5 · $114.6B
  • Florham Park5 · $29.8B
  • Roseland5 · $25.9B
  • Chester4 · $2.7B
  • Kingston4 · $1.6B
  • Marlton4 · $5.0B
  • Medford4 · $775.0M
  • Montclair4 · $3.8B
  • Northfield4 · $4.1B
  • Paramus4 · $3.9B
  • Ridgewood4 · $14.1B
  • Basking Ridge3 · $413.2M

03 · Questions

Questions people ask about RIAs in New Jersey

How many RIAs are in New Jersey?
389 RIAs registered with the SEC list a main office in New Jersey in the SEC's Form ADV data as of Sep 1, 2026. That count excludes state-registered RIAs, which generally manage under $100 million and file with the state rather than the SEC, and firms whose address is suppressed on Form ADV.
What is the largest RIA in New Jersey?
By regulatory assets under management as filed on Form ADV, the largest SEC-registered RIA headquartered in New Jersey is PGIM, Inc. in Newark, at $1.13T. Regulatory AUM counts all assets a firm manages, so the largest filer in a state is often an asset manager rather than a wealth manager.
How many New Jersey RIAs manage more than $1 billion?
105 of the 389 SEC-registered RIAs headquartered in New Jersey report regulatory assets under management of $1 billion or more. The median firm in the state reports $435.6M.
Where does this data come from?
From the SEC's monthly Form ADV data file for SEC-registered investment advisers (ia09012026-registered.zip, data as of Sep 1, 2026). Each figure is as the firm itself reported it on Form ADV Item 5; the SEC does not verify it. Every row links to the firm's record on the SEC's Investment Adviser Public Disclosure site.

Definitions and source

What each column means, in the SEC's words
Regulatory assets under management Form ADV Item 5.F(2)(c)
If yes, what is the amount of your regulatory assets under management and total number of accounts? Total, discretionary plus non-discretionary.
Total accounts Form ADV Item 5.F(2)(f)
Total number of accounts, discretionary plus non-discretionary.
Employees Form ADV Item 5.A
Approximately how many employees do you have? Include full- and part-time employees but do not include any clerical workers.
Advisory employees Form ADV Item 5.B(1)
Approximately how many of the employees reported in 5.A. perform investment advisory functions (including research)?
Broker-dealer registered representatives Form ADV Item 5.B(2)
Approximately how many of the employees reported in 5.A. are registered representatives of a broker-dealer?
Individual and high-net-worth clients Form ADV Item 5.D(a), 5.D(b)
Number of clients and amount of regulatory assets under management for individuals (other than high net worth individuals) and for high net worth individuals.
Commissions Form ADV Item 5.E(5)
You are compensated for your investment advisory services by (check all that apply): (5) Commissions.
Private funds Form ADV Item 7.B
Are you an adviser to any private fund?

Source: U.S. Securities and Exchange Commission, Form ADV data, Information About Registered Investment Advisers and Exempt Reporting Advisers, file ia09012026-registered.zip (data as of Sep 1, 2026), retrieved Sep 10, 2026. Figures are as self-reported by each firm on Form ADV Item 5; the SEC does not verify them. Neither the SEC nor the state securities authorities have approved the information filed on Form ADV, and we can not guarantee its accuracy.

Winthrop & Co. is compensated by firms when an advisor joins through us. The advisor never pays. Firms on this page are listed by arithmetic on the SEC's file, not by any relationship with us, and none is ranked, labelled or recommended.