What is Rockefeller Global Family Office?

Rockefeller Global Family Office is the wealth management division of Rockefeller Capital Management and a division of Rockefeller & Co. LLC, an SEC-registered investment adviser. It delivers advice through Private Advisors leading dedicated teams, with brokerage and the RPWA wrap-fee program provided by the affiliated broker-dealer Rockefeller Financial LLC, and family office services such as tax, bill pay, trustee services and philanthropic advisory available across the platform. The firm's two other businesses are Rockefeller Global Investment Management and Rockefeller Global Investment Banking.

Does Rockefeller Capital Management offer advisors equity?

The firm has not published an advisor equity or partnership program. Its public materials describe management ownership: the October 2025 recapitalization release says the leadership team led by Greg Fleming remain meaningful shareholders, and the March 2026 Form ADV brochure says current and former members of management, individual Rockefeller family members and certain institutional investors hold equity stakes alongside Viking, IGM Financial, the Rockefeller family trust, Mousse Partners, Progeny 3 and Abrams Capital.Whether equity forms part of a transition package is a question for the room.

Who owns Rockefeller Capital Management?

Rockefeller Capital Management L.P. is privately held. Viking Global Investors has been the largest equity owner since the firm's formation on March 1, 2018. IGM Financial, a member of the Power Corporation of Canada group in which the Desmarais family holds an interest, acquired approximately 20.5 percent for US$622 million in April 2023 and has said it remains the second largest shareholder. An October 2025 recapitalization at an enterprise valuation of over $6.6 billion added Mousse Partners, Progeny 3 and Abrams Capital. A trust representing the Rockefeller family, individual family members and the firm's management also hold equity.

Is Rockefeller Capital Management in the Broker Protocol?

Yes, both entities. Rockefeller Financial LLC has been a member since July 27, 2018 and Rockefeller & Co. LLC since October 13, 2020, per J.S. Held's member list dated September 8, 2026. The list records no joinder qualification and no withdrawal for either entity.

Who custodies client assets at Rockefeller?

In the Rockefeller Private Wealth Advisory Program, the wrap program sponsored by Rockefeller Financial LLC, client assets are held at National Financial Services LLC, which is also the firm's clearing broker-dealer. The Global Family Office also continues to serve clients on an unbundled Legacy Platform in which the client pays custody fees to their own custodian, and in some cases Private Advisors joining from other firms may keep certain clients on the custody or brokerage platforms those clients used before.

How large is Rockefeller Capital Management?

The firm reported $224 billion in client assets across its three businesses as of June 30, 2026, with offices in 35 U.S. markets and London. In the SEC's September 1, 2026 Form ADV data file, Rockefeller Financial LLC reports $99.6 billion in regulatory assets under management across 95,368 accounts and Rockefeller & Co. LLC reports $36.8 billion across 10,479 accounts; the two entities report 815 and 372 employees performing investment advisory functions respectively, counts that include staff who are not advisors.

Back to the profiles

Rockefeller Capital Management

Employee channel, private wealth·Rockefeller Financial LLC (broker-dealer and investment adviser) and Rockefeller & Co. LLC (investment adviser), subsidiaries of Rockefeller Capital Management L.P., privately held

Rockefeller Capital Management is a privately held wealth, asset management and investment banking firm at 45 Rockefeller Plaza in New York, formed on March 1, 2018 when Gregory J. Fleming and funds affiliated with Viking Global Investors acquired the Rockefeller family's investment advisory and trust businesses; its advisor-facing business is Rockefeller Global Family Office, a division of Rockefeller & Co. LLC, with brokerage and wrap-fee advisory services provided through the dually registered Rockefeller Financial LLC. An advisor affiliates as an employee Private Advisor, typically as part of a team, registered under Rockefeller & Co. LLC and, where applicable, as an investment adviser representative and registered representative of Rockefeller Financial LLC, with client assets in the firm's wrap program held at National Financial Services LLC.

$99.6B

Regulatory AUM, Rockefeller Financial LLC, Sep 2026 file

[1]

$36.8B

Regulatory AUM, Rockefeller & Co. LLC, Sep 2026 file

[1]

$224B

Client assets across three businesses, Jun 30 2026

[2]

815

Advisory staff, Rockefeller Financial LLC, Sep 2026

[1]

Facts last reviewed Sep 10, 2026. Every figure on this page carries a numbered source.

01 · Destination profile

What Rockefeller Capital Management is

Rockefeller Financial LLC (broker-dealer and investment adviser) and Rockefeller & Co. LLC (investment adviser), subsidiaries of Rockefeller Capital Management L.P., privately held

Rockefeller Capital Management launched on March 1, 2018 as an independent financial services firm offering wealth management, asset management and strategic advisory, following a transaction that included the acquisition of Rockefeller & Co. Gregory J. Fleming assumed the role of President and Chief Executive Officer. At launch the firm said it was owned by a trust representing the broader Rockefeller family, the firm's management and an investment fund of Viking Global Investors LP, and that as of December 31, 2017 it had approximately $18.3 billion in assets under advisement with offices in New York, Boston and Washington, DC.^[3]
On April 3, 2023 the firm announced a minority investment by IGM Financial Inc., a member of the Power Corporation of Canada group, which acquired an approximately 20.5 percent ownership stake for US$622 million. The firm said Viking would continue to be its majority investor, that the Rockefeller family was increasing its investment as part of the transaction, and that as of March 31, 2023 it was responsible for over US$100 billion in client assets across Rockefeller Global Family Office, Rockefeller Asset Management and Rockefeller Strategic Advisory, from 44 locations across the United States and an office in London opened early in 2022.^[4]
IGM Financial's own release on the 2023 transaction described a strategic ownership position with two board seats and rights enhancing IGM's opportunity to increase its equity interest in the future, and said the Desmarais family are majority owners, through the Desmarais Family Residuary Trust, of IGM's parent company, Power Corporation of Canada. Payment of the US$622 million was due June 2, 2023.^[5]
On October 14, 2025 the firm announced a recapitalization at an enterprise valuation of over $6.6 billion by an investor group led by Mousse Partners, Progeny 3 and Abrams Capital, alongside Viking Global Investors and the Rockefeller and Desmarais families, anticipated to close by December 31, 2025. The firm said Viking remains its largest investor, that the transaction received material support from Viking, the Rockefeller family and IGM Financial, and that the leadership team led by Fleming remain meaningful shareholders. As of September 30, 2025 the firm was responsible for $187 billion in client assets, with offices in 32 U.S. markets and London. A footnote states that Power Corporation of Canada owns approximately 62.7 percent of IGM Financial.^[6]
IGM Financial said on the same day that, at the transaction valuation, its equity interest in Rockefeller was valued at US$1.13 billion, and that it would remain the second largest shareholder and a strategic investor following a planned sale of a small portion of that interest to support the goals of the transaction.^[7]
The Global Family Office's Form ADV Part 2A brochure, as of March 2026, states that Viking, primarily through the Viking funds, is the largest equity owner in Rockefeller Capital Management L.P.; that other significant minority equity stakes are held by a U.S. affiliate of IGM Financial, a trust representing the Rockefeller family, Mousse Partners, Progeny 3, Inc. and Abrams Capital, L.L.C.; that current and former members of management, individual members of the Rockefeller family and certain other institutional investors also hold equity stakes; and that no equity owner other than current management is involved in the day-to-day management of the firm or its subsidiaries.^[8]
Rockefeller Capital Management is the marketing name for Rockefeller Capital Management L.P. and its affiliates. Investment advisory and fiduciary activities are performed by Rockefeller & Co. LLC, Rockefeller Trust Company, N.A. and The Rockefeller Trust Company (Delaware). Rockefeller Asset Management and Rockefeller Global Family Office are divisions of Rockefeller & Co. LLC. Rockefeller Financial LLC is dually registered as a broker-dealer and investment adviser with the SEC, Member FINRA and SIPC, and its clearing firm is National Financial Services LLC.^[9]
Gregory J. Fleming is President and Chief Executive Officer of Rockefeller Capital Management, a role he has held since the firm launched in March 2018, and a member of its Board of Directors. He was previously President of Morgan Stanley Wealth Management and Morgan Stanley Investment Management and, before 2010, President and Chief Operating Officer of Merrill Lynch.^[10]
In the SEC's September 1, 2026 Form ADV data file, Rockefeller Financial LLC (CRD 291361, SEC file 801-114033, 45 Rockefeller Plaza, New York, filing under the business name Rockefeller Capital Management) reports regulatory assets under management of $99.6 billion, of which $93.5 billion is discretionary, across 95,368 accounts; 1,005 employees, of whom 815 perform investment advisory functions and 878 are registered representatives of a broker-dealer; 67 offices other than its principal office; 32,546 individual clients other than high net worth with $12.8 billion and 15,255 high net worth individual clients with $69.4 billion; and $96.0 billion in a wrap fee program it sponsors. Its SEC registration became effective September 21, 2018.^[1]
In the same file, Rockefeller & Co. LLC (CRD 294197, SEC file 801-113009, same address, also filing under the business name Rockefeller Capital Management) reports regulatory assets under management of $36.8 billion, of which $31.8 billion is discretionary, across 10,479 accounts; 602 employees, of whom 372 perform investment advisory functions; 51 offices other than its principal office; 3,335 individual clients other than high net worth with $1.6 billion and 2,596 high net worth individual clients with $21.1 billion; 39 private funds with $4.1 billion in gross assets; and $9.7 billion as portfolio manager in wrap fee programs. Its SEC registration became effective March 1, 2018. The brochure notes that this figure covers both the Global Family Office and Rockefeller Global Investment Management divisions.^[1]
As of June 30, 2026 the firm was responsible for $224 billion in client assets across its three businesses, Rockefeller Global Family Office, Rockefeller Global Investment Management and Rockefeller Global Investment Banking, from offices in 35 markets throughout the United States and an office in London.^[2]

02 · Destination profile

How an advisor affiliates

The channels, in the firm's own terms.

Rockefeller Global Family Office, Private Advisor

W-2 employee

The firm's wealth management division, a division of Rockefeller & Co. LLC, delivers advice through Private Advisors leading dedicated teams; certain Private Advisors are also investment adviser representatives and registered representatives of the affiliated broker-dealer Rockefeller Financial LLC, and the firm's careers page lists Private Advisor as an employee role within Rockefeller Global Family Office.^[8]

Rockefeller Private Wealth Advisory Program (RPWA), wrap fee

Platform within the employee channel

A wrap fee program sponsored by Rockefeller Financial LLC in which the client pays a fixed or asset-based fee covering investment advice, trade execution, administrative expenses and other fees typically charged by Rockefeller Financial; client assets are maintained with National Financial Services LLC as clearing broker-dealer and custodian, and the client enters an agreement with NFS to participate.^[11]

Legacy Platform and Permitted Arrangements

Unbundled custody within the employee channel

The Global Family Office has historically offered advice under an unbundled arrangement in which clients pay an advisory fee to the firm and custody and brokerage fees separately to their own custodian and brokers, and in some cases Private Advisors who join from other firms are permitted to use custody or brokerage platforms for certain clients who wish to retain service arrangements that existed before they became clients of the Global Family Office.^[8]

Practice acquisition

Sale of an RIA or multi-family office into the firm

The firm has also added practices by acquiring registered investment advisers and multi-family offices, including the family office acquisitions of Financial Clarity in Mountain View, California and Whitnell & Co., described in a ThinkAdvisor interview with Fleming republished on the firm's site.^[12]

03 · Destination profile

The economics, as publicly reported

Published ranges and filings, not an offer. What a specific practice is offered is a question for the room.

The firm does not publish an advisor payout grid. Its Global Family Office brochure states that Private Advisors are typically compensated, on an ongoing basis, based on a portion of the fees paid by their clients to the Global Family Office and its affiliates; that a Private Advisor is compensated at a lower rate or not at all on an account whose fee rate is below certain thresholds; that Private Advisors who manage client assets directly receive a greater percentage of the total client fee than those who engage third-party managers; and that Private Advisors receive a portion of the revenue generated when clients use the NFS margin program.^[8]
Asked about signing bonuses in a 2021 interview, Fleming said the firm offers competitive packages but is not trying to win on the package, and that if a decision comes down to financial consideration an advisor should go to another firm. He described the firm's target as seasoned advisors, mostly teams, with a history of growing their practice, strong client retention, a clean compliance record and clients whose financial complexity would use an integrated family office and private wealth platform.^[12]
On equity, the firm's public materials describe management ownership rather than an advisor equity program: the 2025 recapitalization release says the leadership team led by Fleming remain meaningful shareholders, and the March 2026 brochure says current and former members of management hold equity stakes. IGM Financial's October 2025 release said the transaction continues to align Rockefeller's management with long-term equity ownership. Whether Private Advisors receive equity as part of a transition package is not described by the firm.^[6]

04 · Destination profile

Protocol for Broker Recruiting

Membership per the official J.S. Held list, with the joinder qualifications that matter on the day you resign.

Both entities are Protocol members. The J.S. Held master list carries Rockefeller Financial LLC as a member since July 27, 2018 and Rockefeller & Co. LLC as a member since October 13, 2020. The list records no joinder qualification and no withdrawal for either entity.^[13]

What the Protocol does and does not protect: the explainer.

05 · Destination profile

Who tends to move there

The pattern in the public record and the trade press. A pattern, not a recommendation.

The trade press and the firm's own announcements describe one kind of practice arriving at Rockefeller Global Family Office: established teams, more often than solo advisors, whose clients are high net worth and ultra high net worth families, executives and business owners with needs beyond investment management, such as trust and estate work, tax, philanthropy, family office services and advice on a family-owned business. Most come from the wirehouses and private banks; a smaller number are registered investment advisers and multi-family offices that sold their practice into the firm. Fleming has said the firm looks for seasoned advisors with a record of growth and retention, a clean compliance history, and clients whose complexity would use an integrated family office platform. The structural feature is a single employee channel under a private, family-and-institution-owned parent, with a wrap program at National Financial Services and an unbundled legacy platform for clients who keep an existing custodian.

06 · Destination profile

The twelve diligence questions, applied

The list from how to choose a platform, answered where the public record answers and left as the question where it does not.

6 of 12

questions about Rockefeller Capital Management are not answered anywhere public. They are answered in the room, for a specific practice, and the answers move the number more than anything above.

01What are the actual terms of the custody agreement, at my asset mix?: In the RPWA wrap program, client assets are maintained with National Financial Services LLC as clearing broker-dealer and custodian under an agreement the client signs with NFS; the Global Family Office brochure states that the fees Rockefeller Financial pays NFS have been negotiated so that the rates decrease as the business Rockefeller Financial refers to NFS increases, and may increase if pre-agreed thresholds are not met. The terms at a given asset mix are not published.^[8]
02What is the cash sweep arrangement, and who keeps the spread?: Per the wrap fee brochure, cash balances in most U.S. accounts are swept into an FDIC-insured Bank Deposit Sweep Program, with certain retirement and non-U.S. accounts swept into Fidelity money market funds; Rockefeller Financial, as broker-dealer, determines which sweep options are available and, per the Global Family Office brochure, receives a share of the revenue generated when clients use platform services such as the margin and cash sweep programs.^[11]
03What is the all-in cost, in basis points and in dollars, at my revenue and asset mix?: Asked in the room
04What is bundled, and what is charged separately?: Two arrangements coexist. In the RPWA wrap program the client's fee covers investment advice, trade execution, administrative expenses and other fees typically charged by Rockefeller Financial, with investment manager fees additional; on the Legacy Platform and Permitted Arrangements the client pays an advisory fee and a Relationship Fee to the Global Family Office and is charged custody and brokerage fees separately by their custodian and executing brokers.^[8]
05What moves the number over time?: Asked in the room
06Who owns the client data, contractually, and in what form do I get it if I leave?: Asked in the room
07Who holds the technology contracts?: Asked in the room
08Whose ADV is it?: A Private Advisor in Rockefeller Global Family Office works under Rockefeller & Co. LLC (CRD 294197, SEC file 801-113009), of which the Global Family Office is a division, and where applicable as an investment adviser representative and registered representative of Rockefeller Financial LLC (CRD 291361, SEC file 801-114033), the dually registered broker-dealer that sponsors the RPWA wrap program. Both file Form ADV under the business name Rockefeller Capital Management.^[1]
09What happens if the platform is sold?: Asked in the room
10Who owns the platform, and what is their exit horizon?: Viking Global Investors, through the Viking funds, is the largest equity owner; significant minority stakes are held by a U.S. affiliate of IGM Financial, a trust representing the Rockefeller family, Mousse Partners, Progeny 3 and Abrams Capital, with current and former management, individual Rockefeller family members and certain other institutional investors also holding equity. IGM has said its interest is strategic and long term; no owner has published an exit horizon.^[8]
11How do I leave, and what does it cost?: Asked in the room
12What do I take with me?: Both Rockefeller Financial LLC and Rockefeller & Co. LLC are Protocol members without joinder qualifications on the J.S. Held list, so client information moves under the Protocol between member firms.^[13]

07 · Destination profile

Questions advisors ask about Rockefeller Capital Management

What is Rockefeller Global Family Office?: Rockefeller Global Family Office is the wealth management division of Rockefeller Capital Management and a division of Rockefeller & Co. LLC, an SEC-registered investment adviser. It delivers advice through Private Advisors leading dedicated teams, with brokerage and the RPWA wrap-fee program provided by the affiliated broker-dealer Rockefeller Financial LLC, and family office services such as tax, bill pay, trustee services and philanthropic advisory available across the platform. The firm's two other businesses are Rockefeller Global Investment Management and Rockefeller Global Investment Banking.
Does Rockefeller Capital Management offer advisors equity?: The firm has not published an advisor equity or partnership program. Its public materials describe management ownership: the October 2025 recapitalization release says the leadership team led by Greg Fleming remain meaningful shareholders, and the March 2026 Form ADV brochure says current and former members of management, individual Rockefeller family members and certain institutional investors hold equity stakes alongside Viking, IGM Financial, the Rockefeller family trust, Mousse Partners, Progeny 3 and Abrams Capital.Whether equity forms part of a transition package is a question for the room.
Who owns Rockefeller Capital Management?: Rockefeller Capital Management L.P. is privately held. Viking Global Investors has been the largest equity owner since the firm's formation on March 1, 2018. IGM Financial, a member of the Power Corporation of Canada group in which the Desmarais family holds an interest, acquired approximately 20.5 percent for US$622 million in April 2023 and has said it remains the second largest shareholder. An October 2025 recapitalization at an enterprise valuation of over $6.6 billion added Mousse Partners, Progeny 3 and Abrams Capital. A trust representing the Rockefeller family, individual family members and the firm's management also hold equity.
Is Rockefeller Capital Management in the Broker Protocol?: Yes, both entities. Rockefeller Financial LLC has been a member since July 27, 2018 and Rockefeller & Co. LLC since October 13, 2020, per J.S. Held's member list dated September 8, 2026. The list records no joinder qualification and no withdrawal for either entity.
Who custodies client assets at Rockefeller?: In the Rockefeller Private Wealth Advisory Program, the wrap program sponsored by Rockefeller Financial LLC, client assets are held at National Financial Services LLC, which is also the firm's clearing broker-dealer. The Global Family Office also continues to serve clients on an unbundled Legacy Platform in which the client pays custody fees to their own custodian, and in some cases Private Advisors joining from other firms may keep certain clients on the custody or brokerage platforms those clients used before.
How large is Rockefeller Capital Management?: The firm reported $224 billion in client assets across its three businesses as of June 30, 2026, with offices in 35 U.S. markets and London. In the SEC's September 1, 2026 Form ADV data file, Rockefeller Financial LLC reports $99.6 billion in regulatory assets under management across 95,368 accounts and Rockefeller & Co. LLC reports $36.8 billion across 10,479 accounts; the two entities report 815 and 372 employees performing investment advisory functions respectively, counts that include staff who are not advisors.

Sources

13 numbered sources behind this page

[1] SEC Form ADV data, Information About Registered Investment Advisers and Exempt Reporting Advisers, file ia09012026-registered.zip, SEC, Sep 1, 2026.
[2] Rockefeller Global Family Office Welcomes Jones Wealth Partners, Marking Expansion into Columbus, Ohio, Rockefeller Capital Management, Aug 7, 2026.
[3] Rockefeller Capital Management Announces Official Launch, Rockefeller Capital Management, Mar 1, 2018.
[4] IGM Financial, a Member of the Power Corporation Group of Companies, Making Long-Term Strategic Investment in Rockefeller Capital Management; Becomes Shareholder Alongside Majority Investor Viking Global Investors, Rockefeller Capital Management, Apr 3, 2023.
[5] IGM Financial Acquires Stake in Rockefeller Capital Management to Enter the U.S. Wealth Management Market and Accelerate Growth, IGM Financial Inc. via CNW, Apr 3, 2023.
[6] Rockefeller Capital Management Welcomes New Distinguished Families and Investors to Support Next Phase of Growth, Rockefeller Capital Management, Oct 14, 2025.
[7] Rockefeller Capital Management Transaction Further Strengthens its Ownership and Demonstrates Value for IGM Financial Shareholders, IGM Financial Inc., Oct 14, 2025.
[8] Rockefeller Global Family Office, Form ADV Part 2A Brochure, as of March 2026, Rockefeller & Co. LLC, Mar 31, 2026.
[9] Important Legal Information, Rockefeller Capital Management, Rockefeller Capital Management, Sep 10, 2026.
[10] Gregory J. Fleming, Rockefeller Capital Management, Rockefeller Capital Management, Sep 10, 2026.
[11] Rockefeller Private Wealth Advisory Program, Wrap Fee Brochure, Rockefeller Financial LLC Form ADV Part 2A, as of March 2026, Rockefeller Financial LLC, Mar 31, 2026.
[12] Meet the Ex-Wirehouse Exec Turning the Rockefeller Family Office Into a Wealth Management Firm, ThinkAdvisor, republished by Rockefeller Capital Management, Aug 7, 2021.
[13] The Broker Protocol Member Firms list, dated September 8, 2026, J.S. Held, Sep 8, 2026.

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